Performance Marketing Specialist

Part-time / freelance, about 10 hours a week, flexible schedule. Cairo, Egypt / Remote.

You own paid acquisition on Meta (Facebook and Instagram), TikTok and Google Ads, the tracking behind it, and the ROAS. You will manage real but small budgets. Fresh graduates and juniors are welcome: we care more about how you think and test than about years of experience. It is part-time to start and can grow into a full-time position.

What you will do

Plan, launch and optimise full-funnel campaigns on Meta, TikTok and Google (Search, Shopping/PMax, YouTube).
Build audiences, allocate and scale budgets, run retargeting.
Set up and maintain Meta Pixel and Conversions API, TikTok Pixel and Events API, GA4 and Google Tag Manager.
Run structured A/B tests and keep a monthly testing roadmap.
Report CTR, CPC, CPA, CVR, AOV and ROAS weekly, with clear next actions.
Give data-based feedback to the creative and content team, and work with the web team on landing pages.

What we are looking for

Fresh graduates and juniors (0 to 3 years) welcome. E-commerce experience is a plus (beauty or skincare is a bigger plus).
Working knowledge of Meta Ads, and at least one campaign you can explain. A real, practice or test-account campaign all count. TikTok and Google Ads are a plus.
Working knowledge of GA4, GTM, pixels, Conversions API and attribution.
Strong Excel or Google Sheets and a structured testing mindset.
Arabic is a must for the team. Good English for briefs and reporting.

Shortlisted candidates get a short paid media test task (2 to 3 hours).

Apply

All fields are required unless marked optional.

Full name

Phone / WhatsApp (optional)

PDF or Word. Or paste a link below instead.

CV link (if not uploading)

1 to 2 campaigns you ran

Real, practice or test campaigns all count. For each: platform, budget, and the result you achieved or what you learned.

Largest monthly budget you have managed (optional)

Weekly availability

Expected monthly fee for ~10 hrs/week